Search strategy
A clearer route to the right people. Technical audits, keyword intent, content priorities, and on-site foundations built around how your buyers actually decide.
Lutes
10+ years of SEO + WordPress experience
Make your
useful work
easier to find.
I help founders and small teams turn a slow, confusing website into a clear path from search to a good-fit conversation — with strategy, code, and a point of view on what comes next.
See if we should talk ↘good
work
ahead
work
ahead
Colorado based
working worldwide
Strategy that travels +WordPress that behaves +Search with a point of view +GideonCore subscriptions +Strategy that travels +WordPress that behaves +Search with a point of view +GideonCore subscriptions +
What I do
Not more marketing.
More meaning.
Your website does not need to shout. It needs to make the right person think: “Finally. Someone gets it.”
10+years in organic search
50+clients supported
1.5k+products optimized
WordPress builds
Fast, sturdy sites your team can live in. Thoughtful architecture, clean components, migrations, and no mysterious plugin pile-up.
AI + SEO systems
Practical AI-assisted workflows that make search work more useful: from answer engine optimization to internal tools that help teams move with confidence.
GideonCore platform
A subscription-ready SEO and marketing intelligence platform for companies that need ongoing insights, reporting, and AI-assisted workflows in one place.
Selected work
Less noise.
More signal.
A few chapters from a career spent making useful things easier to find, understand, and use.
Icase / 01
Led organic search initiatives across a broad client portfolio, then helped move the agency toward AI-assisted workflows and answer engine optimization.
Gcase / 02
Designed and built a full-stack marketing operations platform that companies can offer as an ongoing subscription, with multiple LLM providers, RAG search, Google marketing data, and automated workflows.
Wcase / 03
Led organic search for a large custom-guitar catalog, pairing keyword strategy with technical hygiene, content collaboration, and ongoing linking work.
The way it works
Clear heads.
Good hands.
No black boxes, no hand-offs to “the SEO team”. You work directly with me, from the first useful question to the last tidy detail.
01
Listen first
We start with the business behind the brief: where momentum is stuck, what is already working, and what your customers need to believe.
02
Find the useful angle
Research becomes a plain-English plan. You get a short list of decisions, not a 70-slide document that gathers dust.
03
Make it real
I build the pages, systems, and technical foundations that make the plan visible — then show you how to keep it moving.
A little contextTimothy Lutes / founder
Curious by default
Particular by choice
The person behind the pixels
Small studio.
Full attention.
I’m Timothy, an independent SEO specialist, WordPress developer, and AI/SEO builder with more than a decade in organic search.
I’ve led SEO for 50+ clients, worked across WordPress, Drupal, Magento, Shopify, and HubSpot, and built AI-assisted systems that help teams keep pace with evolving search behavior.
A note is a start ↗Have a good one?
Let’s make
it clearer.
Tell me what is not working, what you are hoping for, or simply what has been on your list for too long.
Usually replies within 2 working days
The small print
A few useful
answers.
Do you work with teams anywhere?⌄
Yes. Most of the work happens asynchronously, with a small number of well-timed calls.
Can you work with our existing WordPress site?⌄
Usually. I will tell you plainly if a rebuild is kinder than a rescue mission, and why.
What happens after I send an inquiry?⌄
I read it, reply personally, and suggest a sensible next step. Sometimes that is a call. Sometimes it is a quick no. Both are useful.